1026 - 244TST - Website & Lifecycle Marketing Lead

Website & Lifecycle Marketing Lead Salary: $3,000 up to $5,000 USD/month Remote – LATAM-based candidates only About the Client TalentCross partners with US-based companies to connect them with top LATAM talent for remote roles. Our client is a profitable, fully remote company revolutionizing product creation by combining SaaS technology with custom manufacturing. About the Role We are seeking a Website & Lifecycle Marketing Lead to own everything a customer reads and experiences after they find us — from website conversion and lifecycle communication to email and positioning/messaging. The mission is clear: more visitors become customers, and more customers come back. Responsibilities Website & CRO: Own structure, messaging, and conversion of product pages; plan/run A/B tests. Lifecycle communication: Build onboarding, reorder triggers, win‑back and repeat paths. Positioning & messaging: Define product positioning for customer segments; maintain one source of truth across website, ads, sales, and AI sales agent. Email: Plan, write, and run lifecycle/marketing emails. Customer research: Turn sales calls, conversations, and reviews into copy and tests. Reporting: Measure work on conversion rate, repeat revenue, and order value. Requirements 4+ years in B2B or e‑commerce marketing with ownership of website conversion, messaging, or lifecycle. Track record of copy/pages built from real customer research. Experience building lifecycle/email programs with measurable