Digital Content Manager

About the role Owns the technical performance, discoverability and optimization of digital content across search, AI-driven discovery and the website. Combines strong technical expertise in SEO, AEO/GEO, CMS, analytics and conversion optimization with good editorial judgement to improve how audiences find, experience and act on Syskit content. Responsibilities Own organic discoverability: develop and execute SEO, AEO and GEO approaches, including search intent, content architecture, internal linking, structured content, on-page optimization and technical SEO fundamentals. Drive website performance: use HubSpot CMS confidently to build, manage and optimize pages and content experiences, identifying improvements to journeys, navigation, CTAs and conversion. Use analysis to drive action: use Google Search Console, HubSpot, analytics and other search/AI visibility tools to understand performance, diagnose issues and identify opportunities. Turn data into an ongoing optimization roadmap. Optimize content: audit existing content and determine what to improve, consolidate, restructure, repurpose or retire based on discoverability, audience need and commercial value. Improve conversion: understand CRO principles and use data and experimentation to improve how visitors progress from content consumption to meaningful actions. Strengthen digital authority: understand the role of review sites, third-party sources, backlinks, citations and external authority in traditional and AI-driven d