Creative Copywriter

We’re looking for a creative copywriter to join our growing integrated marketing team, working across both the LOD & SYKE brands to create compelling marketing copy for our customers and partners. They will write engaging, thought-provoking, B2B and B2C marketing content for a legal audience. On a day-to-day basis you can expect to spend your time writing: Case studies – working from a detailed brief to create compelling success stories Thought piece articles – deliver original and thought-provoking opinion pieces from the point of view of senior leaders with different tones of voice, based on written briefs or conversations with senior leaders Monthly client emails as part of an ongoing cross and upsell nurture programme. Monthly prospect emails to generate new business leads. Suites of organic LinkedIn posts to promote a particular service line, educating clients and prospects and encouraging them to consider us. Including post copy and headlines for supporting visuals/animations. Client, partner and prospect facing sales materials across a range of service lines such as short brochures, toolkits and snapshot one-pagers. Tone of Voice development – assist in the development and evolution of the SYKE TOV and apply this to future content pieces, including how the TOV aligns with LOD We’d like you to have the following: 5 years of B2B copywriting experience with examples that lean towards B2C in tone (we’re not stuffy or corporate). Legal, professional services or a tech b