ASO Manager (Cyprus)

Description We are looking for an ASO Manager to drive organic acquisition and conversion optimization on the Apple App Store and Google Play. Our mobile app is a top-rated product in its category, and you will be responsible for defending and expanding our rankings, improving conversion rates, and running rigorous experiments to maximize installs and engagement. You will work closely with creative, product, and marketing teams to ensure our app store presence is best-in-class. Responsibilities Own end-to-end ASO strategy for both Apple App Store and Google Play, driving organic installs and improving conversion rates Conduct ongoing keyword research and optimization for titles, subtitles, keyword fields, and descriptions across both stores Plan, execute, and analyze A/B tests on app store creatives (icons, screenshots, preview videos, feature graphics) using native tools and third-party platforms Monitor and report on key metrics: keyword rankings, category rankings, conversion rates (impression-to-install), ratings, and reviews Analyze competitor app store strategies and identify opportunities for differentiation Manage and respond to user reviews strategically to improve ratings and sentiment Stay current with App Store and Google Play algorithm changes, policy updates, and new ASO opportunities (in-app events, promotional content, LiveOps) Collaborate with creative teams to produce high-converting store assets and localized content Work with the SEO Manager and paid acqui