Analytics Implementation Consultant

We seek a skilled Google Tag Manager (GTM)/Google Analytics 4 (GA4) Implementation Specialist to join Sporty Group . This role is critical in ensuring the accuracy, efficiency, and strategic use of our data analytics platforms to drive business objectives. What you'll be doing Campaign Management: Support marketing campaigns by ensuring accurate tracking for conversions, events, and user interactions. Analyse campaign performance data and provide insights to improve campaign effectiveness. Marketing Platform Integration: Configure and manage tracking for third-party advertising and marketing platforms, ensuring accurate attribution, conversion tracking, and campaign measurement. Stakeholder Partnership: Partner with Marketing, Product, and Engineering teams to understand campaign requirements, manage stakeholder needs and expectations, advise on tracking strategies, and ensure timely delivery of analytics implementations. Platform Audit: Conduct comprehensive audits of our Google Tag Manager and Google Analytics 4 implementations to identify discrepancies, inefficiencies, and opportunities for improvement. Implementation: Lead the implementation of GTM and GA4 across our web platforms, ensuring all tags, triggers, and variables are correctly configured to capture the required data. Maintenance: Regularly update, maintain, and optimize GTM containers and GA4 configurations to support new features, evolving business requirements, and platform updates. Debugging: Identify, troub