Freelance Creative / Content Lead – DTC E-commerce Launch

For the launch of a new direct-to-consumer brand, we are looking for an experienced freelance Creative / Content Lead to temporarily take over overall direction of content and product presentation. The key executing disciplines will be selected separately: photography, video, 3D / CGI / motion, copy, and Shopify design/development. Therefore, we are explicitly not looking for a full-service agency, nor for someone who has to produce everything themselves. Rather, the assignment is to ensure that all these disciplines work together under one clear commercial and visual direction. Much has already been prepared: positioning and product proposition, a comprehensive benchmark of direct DTC competitors, a PDP/content blueprint, initial commercial copy, and developed directions for photography, video, and 3D/CGI. Thus, the assignment does not start with a blank page. What we are looking for: Someone who can critically challenge and sharpen the existing PDP/content strategy; understands which message should land where on an e-commerce product page; brings photography, video, CGI, copy, and Shopify content together cohesively; can evaluate treatments, shotlists, CGI briefings, and copy; ensures that different parties do not produce duplicate or redundant work; can assist with asset selection and post-production; and before going live, critically evaluates the final Shopify PDP on story, content, UX, and conversion. Profile: We are looking for someone with demonstrable experience in DTC / e-commerce, and Shopify or comparable e-commerce environments.