Media Strategist

At SimpsonScarborough , we spend our days building brands that endure, inspire, and elevate the all-important work of colleges and universities in shaping our future. Recognized as a leader in the higher education marketing industry, we are a fully remote team of approximately 70 employees working coast to coast. We’re looking for a Media Strategist to lead the development of integrated, full-funnel paid media strategies that connect audience insight, channel planning, creative direction, and performance outcomes. This role requires strategic thinking and the ability translate complexity into clarity, design campaigns as connected systems, and guide both clients and internal teams toward smarter decisions and stronger results. The Media Strategist partners closely with strategy, creative, analytics, and account teams to ensure media strategy is insight-driven, cohesive, and built to perform. What You’ll Do Lead day-to-day client communications related to media strategy and performance, simplifying complex concepts into clear, actionable insights, acting as a strategic partner. Translate insight into strategy by synthesizing research, performance data, enrollment trends, and market signals into clear, actionable media strategies that define the problem, opportunity, and path forward. Develop full-funnel, multi-channel media strategies that define the role of each channel, message, and asset across the audience journey. Lead audience prioritization byIdentifying and prioritizin