Conversion Rate Optimisation Specialist

About SiGMA Founded in 2014 and headquartered in Malta, SiGMA Group employs over 400 professionals across six global offices, including Malta, Cyprus, Serbia, São Paulo, Manila and Armenia. SiGMA is a global leader in gaming, emerging tech, affiliate marketing, events, and media, best known for its flagship international summits and industry-leading platforms. The company’s culture champions inclusivity, sustainability, collaboration, and philanthropic impact through its SiGMA Foundation initiative. About the Role The CRO Specialist will own the conversion performance of SiGMA Group 's websites, with a primary focus on event ticketing and SiGMA Shop. We already drive strong traffic across our brands; this role exists to turn more of that traffic into revenue. The ideal candidate is an expert in user journey strategy and tactics. They can map how visitors move from ad or search to landing page, ticket selection, checkout and post-purchase, pinpoint exactly where and why revenue is being lost, and deliver the changes that recover it. This is a hands-on, commercially driven role measured on revenue, not page aesthetics or dashboards. Key Responsibilities User Journey Strategy: Map and own the end-to-end user journey for each brand and event: Traffic → Landing Page → Ticket/Product Selection → Cart → Checkout → Payment → Post-Purchase. Design journey strategies by audience, market, device and traffic source, including first-time visitors, returning attendees, sponsors and paid-ca