Senior Manager, Audience GTM

Ready to be a Titan? We're looking for a Senior Manager, Property Care & Pest Go-to-Market to own how we bring our products to market and fill the pipeline that drives revenue. This role sits at the intersection of Marketing, Sales, and Product, setting go-to-market strategy, owning the full-funnel demand generation motion, and driving the inbound pipeline. You'll lead largely through influence, working day-to-day with the channel teams inside Demand Generation, Sales leadership, Product, and RevOps to turn strategy into a predictable, scalable pipeline engine. What you'll do: Go-to-Market Strategy Own and evolve the go-to-market strategy for the ServiceTitan FieldRoutes and Property Care products, aligning positioning, target audience, and launch plans across Marketing, Sales, and Product Own product marketing and positioning, partnering with Product Management to translate roadmap input into go-to-market plans with clear owners, timing, and success metrics Set the cadence and framework for launches, campaigns, and market or segment expansion Full-Funnel Demand Generation Strategy Own the demand generation strategy end-to-end, from top-of-funnel awareness through lead and opportunity creation. Build and manage the pipeline plan and demand gen budget against revenue targets, forecasting and reporting on funnel performance Influence the channel and program mix, in partnership with the in-house teams that run paid media, content, email, SEO/GEO, web, and social, to improve