Account Based Marketing (ABM) Demand Gen Specialist (all genders) - Remote (DE)

About the role As an Account Based Marketing (ABM) Demand Gen Specialist (all genders), you will be responsible for planning, executing, and optimizing demand generation and account-based marketing (ABM) programs that drive pipeline growth and new revenue potential in global markets. Working closely with the Director Growth & Brand as well as the Campaign Management, Product Marketing, Content, Sales, and Regional Marketing teams, you will turn existing content assets into high-impact multichannel campaigns and targeted ABM initiatives. Furthermore, you will take ownership of publishing and maintaining marketing content on digital platforms and ensure a seamless customer journey along the entire buying process. Your responsibilities Demand Generation Worldwide planning, execution, and optimization of demand generation campaigns to increase lead generation, pipeline growth, and revenue contribution. Support in developing and executing integrated campaigns via email, website, paid media, social media, webinars, and marketing automation platforms. Close collaboration with the Director Growth & Brand, internal stakeholders from content, design, product marketing, sales, and regional marketing, as well as external agency partners to successfully plan, execute, and continuously optimize demand generation campaigns. Monitoring campaign performance and continuous optimization.