Head of Growth - DTC/eCommerce

Fabula is a fast-growing D2C coffee brand in the United States. We're looking for a Head of Growth aka killer performance media buyer/creative strategist who is already operating at a high level in eCommerce. This isn't a role for someone who wants to learn how to scale an eCommerce brand. We want someone who has already done it. Our goal is simple: bring in someone who can jump in, take ownership of our growth engine, and take Fabula to the next level. What you'll own Paid media: Own and scale Meta as the primary acquisition channel, with additional experience across Google and/or TikTok Paid Creative strategy: Identify winning customer angles, hooks, messaging, formats, and concepts based on performance data and customer research Creative testing: Build and manage a systematic testing pipeline and rapidly identify winning creatives Full-funnel performance: Analyze and optimize the entire journey from ad advertorial/landing page offer conversion Research: Mine customer reviews, surveys, Reddit, competitor ads, Meta Ads Library, and other sources for new angles and opportunities Creative production: Brief and manage UGC creators, editors, and designers - while remaining hands-on with scripts, hooks, copy, and creative direction Performance analysis: Make daily decisions around what to scale, iterate, or kill based on CPA, ROAS, CTR, hook rate, thumbstop rate, CVR, contribution margin, and other relevant metrics Scaling: Take proven creative and media-buying strategies and tur