Advertising Coordinator

Advertising Coordinator The Advertising Coordinator plans, buys, and optimizes ad placements across digital and traditional media. This role ensures campaigns reach the right audiences at the right time while maximizing performance and return on investment. Working closely with the Creative team and account teams, the Coordinator translates campaign strategy into effective media placements across social media, streaming, programmatic display, and other channels. The role requires strong analytical skills, attention to detail, and the ability to manage multiple campaigns in a fast-paced agency environment. Key Responsibilities Media Planning & Buying Develop media buying strategies aligned with campaign goals, target audiences, and budgets Plan and purchase advertising placements across digital and traditional platforms, including social media, streaming/CTV, search, and programmatic networks Identify optimal media channels and vendors to reach target audiences efficiently Negotiate rates and placements with media vendors when applicable Campaign Execution Set up, schedule, and launch advertising campaigns across platforms such as Meta, LinkedIn, Google, and Basis Ensure all campaigns meet platform requirements, targeting specifications, and timelines Coordinate with creative and account teams to align ad assets with campaign strategy Manage campaign pacing and adjust placements as needed to meet budget and performance targets Performance Monitoring & Optimization Trac