Email & Lifecycle Marketing Specialist - Mexico

Email & Lifecycle Marketing Specialist Company: Rove Next, by Rove Concepts Location: Remote. Open across the Americas and Europe. Hours: Full-time overlap with Pacific or Eastern time. This is a requirement, not a preference. Type: Independent contractor, full time Apply: About the role Rove Next is a new premium line from Rove Concepts , a Vancouver-based modern furniture brand selling direct to consumer across Canada and the US. Rove Next launches with improved versions of our best-selling pieces, and it needs its own marketing built from the ground up. We're looking for an Email & Lifecycle Marketing Specialist to help execute and optimize the customer journey from first interaction through repeat purchase. You'll own the day-to-day execution of email campaigns and automated flows while helping us build a lifecycle marketing engine that scales through AI, automation, and strong operational discipline. This is a hands-on role for someone who enjoys building, testing, improving, and shipping high-quality work. Scope Initially focused on Rove Next, with room to expand across the Rove Concepts group as the brand grows. What you'll own Email campaign execution from planning through deployment using Klaviyo. Building, maintaining, and optimizing automated customer journeys including welcome, abandoned cart, browse abandonment, post-purchase, win-back, and retention flows. Customer segmentation to deliver personalized marketing experiences. Campaign QA including copy, li