Head of Marketing

About Rouge Care Rouge Care is a premium red light therapy company building the future of health technology through clinically inspired wellness devices, software, and design. We're looking for a Head of Marketing to own the brand, the demand engine, and the one number that decides whether we grow profitably. Role Overview The Head of Marketing owns marketing at Rouge Care end to end — brand, creative, paid acquisition, lifecycle, content and earned media, and the measurement behind all of it. You lead a small in-house team plus a freelance creative layer, you own the budget, and you sit on the leadership team. This is a head-of-department seat, not a channel specialist role: you set the plan, you make the calls, and you are accountable for the outcome. A few things make this different from a standard DTC marketing seat. Rouge Care is a modern wellness brand, not a device company — spec-sheet marketing is off-brand, and the work is helping people feel, perform, recover, and age better. Our economics are acquisition-led: most customers buy once, come back for accessories, and upgrade when a new hardware generation earns it. That means CAC has to pay back on the first order, and the real levers are AOV, referral, owned content, and long-cycle nurture — not a 90-day repeat rate. And we sell in six markets, with the US as the largest. You'll be measured on one number: blended MER, anchored to contribution margin, with new-customer CAC and payback as the leading indicators. We run