Senior Brand & Integrated Marketing Manager

What We Do We’re on a mission to empower animal healthcare professionals with opportunities to earn more and achieve greater flexibility in their careers and personal lives. Powered by groundbreaking technology, Roo has built the industry-leading veterinary staffing platform, connecting Veterinarians, Technicians, and Assistants with animal hospitals for relief work and hiring opportunities. Roo empowers the largest network of over 20,000 veterinary professionals to help more than 9,000 animal hospitals provide quality care to more pets. Together, we’ve provided more than 3 million hours of healthcare, helping Veterinarians earn more than $200 million. About the Role We're looking for a Senior Brand & Integrated Marketing Manager to build the big moments that define Roo 's brand. You'll lead the launches, campaigns, and stories that shape how veterinary professionals and animal hospitals experience Roo . Your work will build awareness, trust, and affinity while supporting Roo 's broader growth through strong strategy, storytelling, execution, and measurement. Responsibilities Integrated Campaigns & Launches Lead Roo 's biggest launches and company-level brand campaigns end-to-end: audience insight, narrative, briefs, channel planning, cross-functional orchestration, execution, and measurement. Own Roo 's brand campaign calendar and measurement standard, partnering with brand, product marketing, lifecycle, partnerships, and other functions so every campaign feels like