Growth Marketing Specialist

This is a remote position. Job Description – Growth Marketing Specialist Employment Details Employment Term: Full-Time (Fixed) Work Schedule: 9:00 AM – 5:00 PM US Time (Los Angeles) Weekends: Saturday & Sunday Work Setup: Remote Role Overview We are seeking a Growth Marketing Specialist for one of our US clients to lead and execute growth initiatives across user acquisition and retention channels. The ideal candidate will be responsible for identifying high-potential audience segments, optimizing campaigns through structured experimentation, and driving scalable growth strategies across multiple marketing channels. This role requires a highly analytical and creative individual who can develop audience targeting strategies, oversee campaign execution, and collaborate cross-functionally in a fast-paced remote environment. Key Responsibilities Develop and execute growth marketing strategies focused on acquisition, engagement, and retention Conduct audience research, surveys, funnel analysis, and A/B testing to identify and refine target user segments Manage and optimize campaigns across paid social, search, email marketing, influencer/affiliate programs, organic social, and partnership channels Guide creative direction by identifying effective messaging, hooks, offers, and content strategies tailored to different audiences Plan content calendars and coordinate campaign assets for launches, promotions, and ongoing engagement initiatives Analyze campaign performance data and t