Digital Marketing Specialist

This is a remote position. Job Title: Digital Marketing Specialist Urgent Hiring Location: Remote Work Roster: 9AM-5PM AEST Weekends: Saturday & Sunday Notice Period: Immediate to 30 days Role Overview We are looking for a hands-on Digital Marketing Specialist ninja who can set up, run, and scale our client’s marketing from the ground up. This role is execution-focused: content creation and design creatives, website, SEO, lead generation, and ads, with clear reporting to the founder in simple language. You will work closely with the founder to understand the business, define the right audience, build visibility, and generate consistent inbound leads. Key Responsibilities 1. Foundations & Strategy Understand the business, offerings, customers, and target industries Define ICP (Ideal Customer Profile), positioning, and value proposition Map customer pain points to our solutions Create keyword strategy aligned with real search intent Set up basic analytics, lead tracking, and reporting 2. Website & Content Audit existing website and identify gaps Improve website messaging, CTAs, and enquiry flow Develop industry-specific landing pages and use-case pages Create and execute website content strategy Write and publish SEO-optimised blogs and articles Continuously optimise website content for conversions 3. Social Media & Brand Presence Set up and optimise social media channels (LinkedIn, Instagram, etc.) Define content pillars and social media strategy Create content