Head of CRM

Releaf is the UK's leading medical cannabis clinic. A certified B Corp, with over 170 staff, we connect patients with specialist clinicians, streamline access to prescriptions, and support thousands of people across the UK. We're on a mission to rethink healthcare - making specialist medical care more accessible, more human, and more effective. This is an exciting moment to join Releaf . We have strong product-market fit, a growing patient base, and ambitious international plans. We're now looking for a Head of CRM to own the full post-acquisition patient journey - keeping patients engaged, on treatment, and deriving real value from everything Releaf has to offer. The role You'll report directly to the Marketing Director and lead a team of 5. You'll own Releaf 's retention strategy end-to-end, from subscription and loyalty mechanics through to how we communicate and market the products and benefits that keep patients with us long-term. This is a strategic role with real commercial weight. You'll need to think clearly about patient lifetime value, move fast on opportunities, and build deep cross-functional relationships across Marketing, Clinical, Operations, and Patient Support. Main Responsibilities Retention Strategy Own Releaf 's retention strategy, setting clear goals across patient activation, engagement, subscription growth, and churn reduction Lead the ongoing development of Releaf + - our subscription model - ensuring it delivers genuine value to patients and performs