Senior Data Product Manager - Marketing (m/f/d)

Our tech environment You don't need to be a Data Engineer yourself, but you should have a strong understanding of modern data platforms, data models, pipelines and marketing measurement methodologies. You'll be comfortable working closely with technical experts, challenging solutions and translating complex marketing requirements into scalable data products. Databricks • dbt • Power BI • Microsoft Fabric • Azure Cloud • Modern Data Platforms • Marketing Analytics • Data Products • Jira • Confluence About your tasks Build and shape our new Marketing Data & Measurement team , helping establish the foundations, ways of working and product capabilities needed to support data-driven marketing decisions. Own and drive the Marketing Data Product roadmap , translating the measurement strategy defined by Marketing and Marketing Analytics into scalable products and capabilities, including Attribution, Customer Lifetime Value (CLV), Marketing Mix Modeling (MMM) and incrementality testing. Own the technical foundation of our Marketing Data Products , working closely with Data Engineering and IT to develop reliable data models, pipelines and integrations of new data sources into our existing data stack. Translate business challenges into product opportunities , working with Marketing and Marketing Analytics to understand underlying business problems, prioritize features and continuously improve the performance and adoption of our data products. Drive adoption and business value , ensu