Media Planner

About RAB2B RAB2B is a global B2B marketing agency that partners with ambitious brands to drive measurable growth. We combine strategic thinking, media excellence, and operational rigor to deliver integrated solutions across markets. Our culture is built on accountability, clarity, and performance, empowering our teams to lead with ownership while collaborating across disciplines. About the role The Media Planner is responsible for the development, execution, and optimization of media plans across digital channels. This role ensures campaigns are strategically aligned with client objectives and executed with operational excellence. Working under the guidance of a Supervisor or Director, the Planner translates strategy into actionable plans, manages campaign performance, and contributes insights that improve campaign outcomes What you'll do Media Planning & Strategy Support Develop media plans aligned with client objectives and strategic direction provided by senior leadership. Define channel mix, audiences, formats, and investment distribution across platforms. Conduct market, audience, and competitive analysis to identify opportunities and inform planning decisions. Support the development of full-funnel media approaches spanning awareness, consideration, and conversion. Campaign Execution & Optimization Manage the implementation of media plans across digital platforms including social, search, video, and programmatic. Monitor campaign performance and optimize based