Copy of Media Performance Analyst

About RAB2B RAB2B is a global B2B marketing agency that partners with ambitious brands to drive measurable growth. We combine strategic thinking, media excellence, and operational rigor to deliver integrated solutions across markets. Our culture is built on accountability, clarity, and performance, empowering our teams to lead with ownership while collaborating across disciplines. About the role The Campaign Manager (Performance Analyst) is responsible for the implementation, monitoring, and optimization of digital campaigns across platforms, ensuring accuracy in execution, data integrity, and performance delivery. As part of the performance hub, this role supports campaign delivery across multiple accounts, executing against defined strategies and adhering to established standards, processes, and playbooks. The Campaign Manager focuses on execution excellence, working under the guidance of the Supervisor of Performance, and plays a critical role in ensuring campaigns are launched, managed, and optimized with precision. What you'll do Campaign Implementation Execute digital campaigns across platforms including: Google Ads (Search, Display, YouTube) Paid Social (Meta, TikTok, LinkedIn) Programmatic platforms (Trade Desk, StackAdapt, DV360, or equivalent) Build campaigns in alignment with approved plans, budgets, and timelines. Ensure proper setup of: Campaign structures Naming conventions UTMs and tracking parameters Monitoring & Optimization Monitor campaign performance d