Market Development Intern, Academic/Gov't Markets (Summer 2027)

JOB OBJECTIVE: The Market Development Intern, Academia & Government (A/G), supports the A/G Strategic Marketing team in expanding Promega 's presence across the academic and government research sectors. Reporting to the Market Development Manager, A/G, the intern contributes to both strategic projects and executional work, including market and competitive research, customer segmentation, content creation, campaign and event support, and the development of sales enablement tools. The role is structured to give the intern practical experience in global life science marketing while producing deliverables that directly support the SBU's growth objectives and Promega 's mission of driving scientific discovery. CORE DUTIES: 1. Assist in developing customer personas and academic/government market segmentation to inform targeted campaigns, working under the direction of the Market Development Manager. 2. Support competitive landscape and funding research by identifying key players, federal and institutional funding trends, and partnership opportunities in the Academic & Government market, and organizing findings into usable summaries for the team. 3. Contribute to the creation of marketing content, including social media posts, blog entries, presentations, email campaigns, and event collateral. 4. Collaborate with the Market Development Manager and Sr. Strategic Marketing Manager to develop and refine training materials, playbooks, and sales enablement tools. 5. Help analyze