Social Media Specialist II

Are you a dreamer, innovator, thinker and a do-er who believes in contributing to something that makes difference? Make an impact. Join PMI. How will you make a difference to PMI? PMI is looking for a Social Media Specialist II who will be accountable for the efficient development and execution of social media campaigns and larger-scale initiatives. Works with team members and cross-functional stakeholders to support the planning and execution of the overall social media strategy, develop campaign briefs, support social media initiatives for partnerships and integrated marketing efforts, and execute tactical activities that drive engagement and contribute to broader business objectives. Responsible for interacting with and reviewing work produced by assigned external vendors. What you’ll bring to the role: Support the development and delivery of the organic social media strategy, as part of the larger omni-channel strategies and tactics. Create effective social media content aligned with PMI's brand standards through impactful writing, attention-grabbing visuals, and short-form video. Serve as the subject matter expert across key social media platforms, executing campaigns while applying platform best practices and sense-and-respond strategies to drive audience engagement. Implement appropriate measurement/testing plans and identify opportunities to improve social program/campaign analysis and reporting efficiencies. Manage and assess weekly, monthly, and quarterly reports fo