Integrated Campaign Strategist

Are you a dreamer, innovator, thinker and a do-er who believes in contributing to something that makes difference? Make an impact. Join PMI. How will you make a difference to PMI? PMI is looking for an Integrated Growth Marketing Strategist to own the end-to-end, cross-channel activation strategy, bringing email, web, social, paid media, and content together into one cohesive approach rather than separate channel plans. This role maintains a strong understanding of business performance, customer behavior, lifecycle trends, market dynamics, and seasonal opportunities to proactively identify and recommend initiatives that drive growth. The Strategist defines how audiences are reached and activated across the full channel mix, how channels and formats work together to achieve campaign objectives, and how performance is measured and optimized holistically. With a deep understanding of both B2B and B2C audiences, the Strategist translates business and growth objectives into integrated activation strategies and provides clear direction to channel owners and agency partners for execution. This is a senior individual-contributor role with direct accountability for growth and activation performance. The Strategist works closely across Marketing and other key functions to connect campaign performance to measurable business outcomes across the full customer funnel. What you’ll bring to the role: Campaign Activation Strategy & Channel Design Own the end-to-end, cross-channel activati