Sales Development Representative

Title: Sales Development Representative (SDR) Reports To: Manager of Insider Sales Location: Saint John NB, or Remote (Canada) Who We Are Procedureflow is a growing B2B SaaS company helping organizations make complex work easier for both people and AI. We believe the future of work is human and AI working from the same trusted knowledge. Our platform helps organizations turn complex processes, policies, and procedures into clear, structured guidance that employees and AI agents can follow with confidence. We’re a collaborative, curious, and customer-focused team building the knowledge foundation organizations need to support consistent execution today and AI-enabled work in the future. About the Role Procedureflow is looking for a driven and confident Sales Development Representative to join our growing BDR team. This is an outbound-heavy role where the phone is your primary tool. We take a phone-first approach because it is how we book meetings, build pipeline, and drive revenue. We need someone who is comfortable on the phone and genuinely good at starting conversations. You will prospect into organisations across healthcare, government, utilities, financial services, and retail, where AI readiness and the need for structured, consistent process knowledge are growing quickly. You will also use AI to help orchestrate outbound by bringing together account research, buying signals, contact prioritisation, personalised messaging, and follow-up into a focused prospecting motion.