Paid & Performance Marketing Lead - Remote/Worldwide

Job Position: Paid & Performance Marketing Lead Company: Pro Coffee Gear Location: Remote (Anywhere) Type: Full-time Reports to: VP of Product & Growth About Us: Pro Coffee Gear is a fast-growing ecommerce and wholesale distributor of commercial and home espresso equipment. We serve cafés, roasters, restaurants, and serious home baristas with new and refurbished espresso machines, grinders, and accessories from the most respected brands in coffee. We’re building a disciplined, data-driven growth engine — and paid media is a critical part of that foundation. The Role: We’re hiring a Paid & Performance Marketing Lead to own the strategy, performance, and evolution of paid acquisition at PCG. This role will manage and lead our existing Google and Meta ad agencies, while also setting the roadmap to progressively bring paid media in-house as the business scales. You will be the single owner of paid performance — accountable for results, agency direction, channel expansion, and long-term capability building. What You'll Own: 1. Paid Media Ownership & Agency Leadership Own overall paid media strategy and performance across Google Ads (Search, Shopping, Performance Max, YouTube) and Meta (Facebook & Instagram) Act as the primary owner and point of accountability for external paid media agencies, channel-level strategy and prioritization, and budget allocation and pacing Set clear goals, KPIs, and expectations for agencies Review performance, challenge assumptions,