Manager, Lifecycle Marketing Analytics

At PrizePicks , we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 550 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together? We are seeking a strategic and highly analytical Lifecycle Marketing Analytics Manager to lead measurement and performance insights across our targeted and triggered lifecycle, CRM, and promotions efforts. This role will oversee a team of analysts and serve as the strategic thought partner to Lifecycle, CRM, and Promotions leadership on promotional investment, experimentation, new customer conversion, retention, and cross-product adoption. Your insights will directly inform how we invest in our customers and scale our lifecycle programs. What you’ll do: Experience: Lead a team of data analysts, covering lifecycle, promotions, and CRM Deliver clear, data-driven insights and recommendations to senior leadership Own measurement of promotional and reinvestment spend, including incrementality, ROI, and offer optimization Set experimentation standards across lifecycle and CRM, including hypothesis development, test design, power analysis, and holdout strategy Measure and optimize lifecycle programs acros