Brand Marketing Lead

Parimatch is a global #1 Crypto Sportsbook and Casino company with over 30+ years in betting and gaming industry. We create digital experiences where sports, technology, and crypto meet, focusing on fast transactions, high limits, and premium user experience. With 4,000+ professionals and operations across 15+ countries, Parimatch is a global ecosystem driven by product innovation, advanced technology and customer experience. Responsibilities Develop and execute brand promotion strategies to increase brand awareness and strengthen digital presence; Manage media placements in collaboration with media agencies, ad networks, and direct publishers; Coordinate advertising materials with contractors, monitor placements, and control budgets; Track brand-related search queries, campaign reach, impressions, and overall performance; Conduct market and competitor research to identify new advertising opportunities, placements, and alternative traffic sources; Explore and manage sponsorships, special projects, influencer marketing, and direct media placements; Develop creative concepts and prepare briefs for designers, including banners, landing pages, and video creatives; Coordinate the production and delivery of promotional materials; Analyze top-of-funnel performance and evaluate brand awareness using relevant metrics; Prepare regular weekly and monthly performance reports with actionable insights; Manage advertising budgets, allocate spending across channels, process invoices, and sup