Performance Marketing Specialist

Job Summary Plutus21 is looking for a highly motivated Performance Marketing Specialist to join the team and drive data-driven growth through strategic online campaigns. This role is ideal for a creative and analytical professional who excels in optimizing paid advertising channels, managing SEO initiatives, and ensuring alignment with overall marketing strategies. Key Responsibilities Plan, execute, and optimize performance marketing campaigns across platforms such as Meta , Google Ads , and other digital channels. Analyze campaign performance metrics (CPC, CTR, ROI) to ensure alignment with project goals. Develop creatives and video ads using AI tools to support new lookalike and retargeting campaigns. Conduct onsite and offsite SEO initiatives, including keyword research, competitor analysis, and SEO audits for partner websites. Collaborate with developers to implement technical SEO action items, including improvements on CMS platforms like WordPress. Optimize website content following the latest SEO best practices and audit recommendations. Use tools like SEMrush , Google Analytics 4 (GA4) , and Google Ads to track and analyze performance metrics. Create detailed reports on campaign performance and SEO efforts, providing actionable insights for stakeholders. Use tools like SEMrush , Google Analytics 4 (GA4) , and Google Ads to track and analyze performance metrics. Create detailed reports on campaign performance and SEO efforts, providing actionable insights for stakehold