Performance Ads Specialist (Meta & Google)

About Us: Platinumlist .net, a pioneering leader in the online event guide and ticketing solution industry, has been revolutionizing the event landscape in the Gulf region since 2009. As the largest ticketing provider in the GCC and Europe, we proudly serve an extensive array of events across the United Arab Emirates, Saudi Arabia, Oman, Bahrain, Qatar, Kuwait, Lebanon and Morocco from our Dubai-based headquarters. Your Role: Own the day-to-day planning, execution and optimisation of paid campaigns on Meta and Google to drive profitable ticket sales. This is a hands-on, in-platform role: you'll build campaigns, read the data, and act on it — not brief an agency to do it. Key Responsibilities: Campaign management: Plan, build, launch and optimise campaigns across Meta (Facebook, Instagram) and Google Ads (Search, Performance Max, Display, YouTube, Demand Gen). Manage monthly budgets across multiple events, markets and product categories; reallocate spend based on performance, not schedule. Run structured A/B tests on audiences, placements, bidding strategies and creative — one variable at a time, documented outcomes. Manage keyword research, negative keyword hygiene, ad copy and extensions for Search campaigns — in both Arabic and English. Build and maintain audience segments: custom audiences, lookalikes, remarketing pools, customer match lists. Performance & optimisation: Own channel-level ROAS, CPA and conversion volume targets; flag risk to target early rather than at