Lifecycle Marketing Manager

Lifecycle Marketing Manager PlanHub is the leading pre-construction SaaS platform and marketplace helping general contractors, subcontractors, and suppliers connect and grow their businesses. Built with tradespeople in mind, PlanHub is designed around the user workflow to help boost productivity, maintain deadlines, increase revenue, and create relationships. Easily post projects or submit bids with anytime-anywhere collaboration for every commercial construction trade. We are hiring a Lifecycle Marketing Manager to help users move from registration to their first valuable outcome, and from there to regular, long-term use. This is a strategy and execution role. You will define user journeys, build programs directly in HubSpot, own lifecycle messaging and cadence, and measure results. You will also help shape the lifecycle requirements for our planned email platform and user-profile migration. We are looking for someone who can set direction, build and optimize programs independently, and use data to prioritize opportunities across lifecycle stages and channels. What you'll do to make an impact: Define user lifecycle journeys, activation milestones, and progression criteria in partnership with Marketing Operations and Product, with distinct programs for general contractors, subcontractors, and suppliers. Design, build, and optimize HubSpot workflows for onboarding, activation, plan upgrades from Basic to Premier, retention, and win-back. Own lifecycle messaging, copy, cadence,