Go-to-Market Manager

Job Description: Title: Go-To-Market Manager Team: AI Demand Generation Location: Remote EST or CST (US or Canada) Why This Role Exists Phreesia ’s demand generation engine is AI-native at its core and operates at the frontier of how B2B demand generation is evolving. Campaigns are identified, briefed, and orchestrated through a Claude-powered marketing repository, with personalization at scale driven by tools like Artisan, 6Sense, Marketo, and Qualified. As Go-To-Market Manager, you’re the operator inside that system — owning the execution of targeted, multi-channel campaigns that drive revenue across both new prospective and existing accounts. You’ll work at the intersection of data, messaging, and revenue: partnering with SDRs, Sales, and Product to build campaigns with a defined right to win, coordinating execution across email, paid media, AI outreach, and SDR motions, and using performance signals to continuously sharpen what works. You’ll sit on the AI Demand Generation team under Joe Adams, in a highly coordinated, insight-driven environment where the expectation is proactive ownership, analytical rigor, and creative execution. What You’ll Spend Your Time Doing Own campaign strategy and execution. Own the end-to-end execution of time-boxed, multi-channel campaigns targeting defined account segments across net-new and base motions. Translate segments and intent data into a coherent campaign brief — including right to win, messaging framework, channel plan, and timeline