Director, East Regional Brand Activation, Dermatology

Role Summary This is an exciting opportunity to join the Pfizer Dermatology franchise within Specialty Care. Pfizer Dermatology has 2 on-market products and a new indication expected next year. LITFULO, launched in 2023, is an oral JAK inhibitor indicated for Alopecia Areata (AA). CIBINQO, launched in 2022, is an oral JAK inhibitor indicated for moderate-to-severe Atopic Dermatitis (AD). Pfizer Dermatology is seeking a franchise-level Regional Brand Activation Director. The Regional Brand Activation Director is a critical field-based role within Pfizer ’s Dermatology Franchise, responsible for executing brand marketing strategies that enhance brand awareness, drive market penetration, and support business growth. Reporting to the HQ Education & Engagement Team Lead, the colleague will work in alignment with Brand Marketing and collaborate with Professional Relations, Sales, Market Access, Commercial Operations, and Field Medical to develop and implement marketing initiatives tailored to the unique dynamics of each region. This role ensures alignment with Pfizer ’s national brand strategies while working locally to optimize impact within the dermatology space. Key Responsibilities Regional Marketing Strategy & Execution Develop and execute regional marketing plans aligned with Pfizer ’s national dermatology brand strategy while addressing local market dynamics and customer needs. Conduct regional market analysis to identify emerging trends, competitive activity, and cu