Junior Creator & Influencer Manager

Company: Petra Brands Location: Remote Position Type: Full Time Role Overview Petra Brands is seeking a Creator & Influencer Specialist to support the growth of our brands through creator partnerships across TikTok, Instagram, and emerging social commerce platforms . This role is ideal for someone who is deeply immersed in creator culture , understands how influencer marketing drives retail and direct-to-consumer growth , and enjoys managing the operational side of creator programs including sampling, outreach, and campaign coordination . You will work closely with our marketing, social, and sales teams to help scale our creator ecosystem while ensuring smooth execution of campaigns, creator relationships, and product seeding initiatives. Key Responsibilities 1. Creator Relationship Management Identify, recruit, and manage TikTok creators and influencers aligned with Petra Brands ’ products and audience. Manage inbound creator requests from TikTok, Instagram, and email. Maintain an organized pipeline of creators across micro, mid-tier, and large creators . Track creator performance including views, engagement, and sales impact. 2. TikTok Creator Program Management Coordinate TikTok creator sampling and seeding programs . Manage the full lifecycle of creator outreach including: Support paid and organic creator campaigns for both retail and DTC initiatives . 3. Creator Sampling & Product Seeding Manage creator sample requests and maintain an organized sample inventory t