Specialist, Product Marketing

Position Overview We are seeking a strategic and execution-oriented marketer with a focus on Product Marketing, ABM, & Growth to help bring our products to market, strengthen how we communicate their value, and develop targeted marketing programs that drive awareness, engagement, and growth. This role will primarily focus on product marketing and account-based marketing (ABM), with additional responsibility for content development and digital campaign marketing. This person will develop a deep understanding of our products, customers, competitors, and market opportunities and translate those insights into clear positioning, compelling messaging, and highly targeted campaigns. The ideal candidate is a strong storyteller and strategic marketer who can connect product strategy, customer needs, and market opportunities to effective go-to-market strategies and campaigns. Key Responsibilities Product Marketing, Go-to-Market & ABM Develop and maintain product positioning, messaging, value propositions, and key differentiators across assigned products and solutions. Translate product features and capabilities into clear, compelling customer benefits and outcomes. Develop and support go-to-market strategies and product launches, including target audiences, messaging, content, channels, and campaign plans. Develop messaging frameworks tailored to key audiences, personas, markets, accounts, and use cases. Develop and execute ABM strategies focused on high-value accounts, audienc