Performance Creative Strategist

Location: Remote — Canada or North America-based Job Type: Full-time, Part-time, Contract/Freelance Pay: $120,000 to $180,000/year with senior experience, plus a performance bonus paid as a % of ad spend on your winning creatives. About Pearl West Pearl West is a holding company building and scaling consumer brands in the health, wellness, and pet categories. Our leadership came from Mars Men, Gruns, Ryze, and Goli. The Role You will study customers, offers, competitors, performance data, and winning ads. You will turn those insights into angles, hooks, scripts, concepts, and clear briefs that our editors and media buyers can execute quickly. This role is AI forward. We expect you to use AI across research, ideation, scripting, and production. AI forward does not mean AI slop. The taste, the insight, and the judgment are still yours. AI just makes you faster. We are looking for a creative who can ideate, not just iterate or imitate. What You Will Own Build and maintain the creative testing roadmap for Meta Research customers, competitors, market trends, and winning ad formats Develop new concepts, angles, hooks, scripts, headlines, and primary copy Create clear briefs that editors can execute without unnecessary back-and-forth Review creative performance with media buyers and identify why ads win or lose Iterate quickly on winning concepts before performance declines Build repeatable systems for producing and learning from creative at scale Maintain a strong pipeline of new c