Senior Media Buyer

Senior Media Buyer (Meta Ads) – Remote Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role At Pavago , one of our clients is hiring a results-driven Senior Media Buyer to own and scale paid social advertising campaigns across multiple client accounts. This is a senior, hands-on role where you’ll build, launch, optimize, and scale Facebook and Instagram (Meta) advertising campaigns that generate measurable business results. You’ll work closely with clients, creative teams, and internal stakeholders to improve campaign performance, reduce acquisition costs, and maximize return on ad spend (ROAS). If you’re passionate about performance marketing, thrive on testing new strategies, and enjoy making data-driven decisions that directly impact client success, this role is a strong fit. What You’ll Own Campaign Strategy & Management Build, launch, and manage Meta advertising campaigns from strategy through execution. Manage multiple client accounts while ensuring campaigns achieve performance goals. Optimize: Campaign structures Audiences Placements Bidding strategies Budgets Scale winning campaigns while maintaining profitability and efficiency. Performance Optimization Monitor campaign performance daily. Analyze key metrics including: CPL CPA ROAS CTR CPC Conversion Rate Test new: Audiences Offers Creatives Landing pages Campaign strategies Continuously improve lead quality while reducing acquisition costs. Creative Strategy Develop creative concep