Senior Media Buyer

Senior Media Buyer (Meta Paid Social) – Remote Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role At Pavago , one of our clients is hiring an experienced Senior Media Buyer to lead the strategy, execution, and optimization of paid social campaigns across multiple client accounts. This is a senior, hands-on role where you’ll own the full lifecycle of Facebook and Instagram (Meta) advertising campaigns—from campaign planning and creative strategy to optimization and scaling. You’ll collaborate with clients and internal teams to improve campaign performance, lower acquisition costs, and maximize return on ad spend (ROAS). If you’re passionate about performance marketing, enjoy testing new ideas, and thrive on delivering measurable business results, this role is a strong fit. What You’ll Own Campaign Strategy & Management Build, launch, and manage Meta advertising campaigns from strategy through execution. Manage multiple client accounts while ensuring each campaign achieves performance goals. Optimize: Campaign structures Audiences Placements Bidding strategies Budgets Scale high-performing campaigns while maintaining profitability. Performance Optimization Monitor campaign performance daily. Analyze key metrics including: Cost Per Lead (CPL) Cost Per Acquisition (CPA) Return on Ad Spend (ROAS) Click-Through Rate (CTR) Cost Per Click (CPC) Conversion Rate Test: New audiences Offers Ad creatives Landing pages Campaign strategies Continuously op