Senior Creative Strategist - Paid Social (Meta Ads)

Senior Creative Strategist – Paid Social (Meta Ads) | Remote Position Type: Full-Time, Remote Working Hours: EST Hours About the Role At Pavago , one of our clients is hiring a Senior Creative Strategist – Paid Social (Meta Ads) to lead creative-first performance marketing across Facebook and Instagram. This is not a traditional media buying role focused primarily on dashboards, bids, and campaign settings. Your biggest impact will come from developing winning ad concepts, compelling hooks, conversion-focused messaging, strong creative briefs, and stories that turn attention into revenue . You’ll own the creative-performance cycle from idea → creative strategy → launch → testing → optimization → scale . If you understand why an ad converts — and can consistently turn those insights into better creative — this role is built for you. What You’ll Own Creative Strategy – Primary Focus Develop original ad angles, hooks, messaging frameworks, and campaign narratives Generate new creative concepts based on audience pain points, desires, objections, and buying behavior Write detailed, conversion-focused creative briefs for designers, video editors, and UGC creators Develop UGC concepts, scripts, storytelling structures, and video direction Create concepts for static, video, and short-form paid social ads Continuously develop and test new creative variations Turn performance insights into the next generation of creative concepts Meta Ads Campaign Management Own and scale Facebook and