Sales Development Representative

Position Type: Full-Time | Remote Working Hours: Canadian Business Hours About the Role We’re looking for a proactive and results-driven Sales Development Representative (SDR) to build a strong sales pipeline through targeted outbound prospecting and lead qualification. You’ll connect with potential customers through cold calls, emails, and LinkedIn, identify qualified opportunities, and book meetings for the sales team. The ideal candidate is an independent, organized, and coachable sales professional who takes ownership of their outreach targets, communicates confidently with prospects, and continuously improves their approach based on results and feedback. Key Responsibilities Outbound Prospecting & Lead Generation Identify and engage potential customers through cold calls, personalized emails, and LinkedIn outreach. Research prospects to ensure they align with the company's ideal customer profile. Build and maintain a consistent pipeline of potential sales opportunities. Prioritize daily outreach activities and follow-ups to maximize prospect engagement. Lead Qualification & Meeting Booking Conduct discovery conversations with inbound and outbound prospects to understand their needs, assess fit, and determine readiness to move forward. Ask relevant questions to identify qualified opportunities and determine appropriate next steps. Schedule and confirm meetings for account executives or senior sales team members. Provide clear notes and context to ensure smooth han