Product Marketing & GTM Lead

Go-to-Market (GTM) Lead – SaaS Product Launch & Growth Strategy | Remote Position Type: Full-Time, Remote Working Hours: U.S. Client Business Hours About the Role At Pavago , one of our clients is hiring a highly entrepreneurial Go-to-Market (GTM) Lead to own the strategy and execution for the launch of two upcoming SaaS products . This is a high-impact, startup-style role for someone who knows how to take a product from concept → launch → early traction → scalable growth . As the first GTM hire , you’ll have significant ownership across: Product positioning & messaging SaaS product launches Beta user acquisition Demand generation Growth experimentation Customer onboarding Outbound outreach Launch campaigns GTM systems & playbooks This is not a strategy-only role . You’ll personally build campaigns, write copy, recruit beta users, conduct outreach, launch experiments, analyze performance, and iterate quickly. You’ll lead the launch of Product A first , then use the insights, systems, and proven processes from that launch to accelerate Product B . What You’ll Own SaaS Go-to-Market Strategy & Product Launch Own the end-to-end GTM strategy for multiple SaaS products. Develop comprehensive product launch plans Define: Target audiences Ideal Customer Profiles (ICPs) Positioning Messaging Acquisition channels Onboarding journeys Take products from pre-launch through launch and post-launch optimization Coordinate launch timelines, campaigns, and stakeholders Continuo