Performance Marketing Manager

Performance Marketing Manager (Paid Media & Growth Marketing) – Remote Position Type: Full-Time, Remote Working Hours: U.S. Time Zones About the Role At Pavago , one of our clients is hiring a Performance Marketing Manager to lead paid acquisition strategy, campaign execution, and performance optimization across multiple digital advertising channels. This is a hands-on, data-driven role where you’ll own the complete paid media lifecycle—from campaign planning and execution to optimization, reporting, and scaling. You’ll work closely with Marketing, Sales, and Creative teams to generate qualified leads, improve marketing efficiency, and drive measurable revenue growth. If you’re passionate about performance marketing, thrive on experimentation, and make decisions based on data, this role is built for you. What You’ll Own Paid Media Strategy & Campaign Management Build, launch, and optimize campaigns across: Google Ads (Search, Display, YouTube, Performance Max) Meta Ads (Facebook & Instagram) LinkedIn Ads TikTok Ads Reddit Ads X (Twitter) Ads Develop full-funnel B2B lead generation strategies. Own campaign architecture, audience targeting, conversion tracking, and budget allocation. Write and test high-converting ad copy and campaign messaging. Align paid campaigns with landing pages and marketing funnels. Campaign Optimization & Growth Monitor campaign performance daily and implement proactive optimizations. Improve key performance metrics including: Click-Thr