Performance Marketer

Performance Marketer Position Type: Full-Time, Remote Working Hours: U.S Business Hours About the Role We’re looking for a data-driven Performance Marketer to plan, manage, and optimize paid advertising campaigns across platforms such as Google Ads and Meta Ads. In this role, you’ll take ownership of campaign performance, analyze marketing data, manage advertising budgets, and run structured experiments to improve results. You’ll work closely with designers, content creators, and the broader marketing team to develop effective campaigns that align with business objectives. The ideal candidate combines strong analytical skills with creative thinking, takes initiative, and continuously looks for opportunities to improve campaign performance through testing and data-backed decisions. What You’ll Own Paid Campaign Management Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms. Monitor campaign performance and make adjustments to improve results. Identify underperforming campaigns and implement improvements to meet performance targets. Data Analysis & Reporting Monitor campaign metrics and performance indicators on a daily basis. Analyze results, identify trends, and translate data into actionable insights. Prepare clear reports and share performance findings and recommendations with the marketing team. Audience Targeting & Segmentation Build and refine audience segments using demographic and behavioral da