Outbound Marketing Specialist

Outbound Marketing Specialist (B2B Lead Generation, LinkedIn & Cold Email) – Remote | EST Hours Position Type: Full-Time, Remote Working Hours: U.S. Business Hours (EST) Location: Remote — LATAM, South Africa, Pakistan & Eastern Europe Preferred About the Role At Pavago , one of our clients is hiring an Outbound Marketing Specialist to build and execute scalable B2B outbound systems targeting high-value prospects. This is a hands-on, execution-focused role centered around: B2B lead generation LinkedIn prospecting Cold email outreach Prospect research and list building Multi-channel campaigns Copywriting and personalization Pipeline generation You’ll own the outbound process from prospect identification → outreach → engagement → qualified conversation . This role is ideal for someone who understands B2B buyer psychology, knows how to build targeted outbound campaigns, and can continuously test and improve messaging based on performance. What You’ll Own B2B Outbound Strategy & Campaign Development Build and execute outbound strategies targeting high-ticket B2B prospects Develop scalable outbound playbooks, sequences, and prospecting workflows Design campaigns focused on generating qualified conversations and meetings Define and refine Ideal Customer Profiles (ICPs) Test different: Audiences Messaging angles Offers CTAs Outreach sequences Continuously improve outbound performance through structured experimentation Prospect Research & List Building Build highly ta