Marketing Automation Specialist

Marketing Automation Specialist (HubSpot, Marketo, Pardot & CRM) – Remote Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role At Pavago , one of our clients is hiring a Marketing Automation Specialist to build, manage, and optimize automated marketing campaigns, email workflows, lead nurturing programs, and CRM automation. This is a hands-on marketing operations role focused on turning marketing systems into measurable pipeline and revenue growth. You’ll work across: HubSpot, Marketo, Pardot, and other automation platforms Email marketing and nurture campaigns Lead scoring and lifecycle automation CRM integration and lead routing Audience segmentation and database management Campaign analytics and optimization If you enjoy building scalable automation systems, improving conversion rates, and connecting marketing activity to sales outcomes, this role is a strong fit. What You’ll Own Marketing Automation & Workflows Build, launch, and optimize automated marketing workflows Create: Lead nurture campaigns Drip sequences Trigger-based automations Lifecycle workflows Re-engagement campaigns Develop and maintain lead scoring models Troubleshoot workflow logic, triggers, and automation errors Continuously improve automation performance and reliability Email Marketing & Campaign Execution Build and execute campaigns using: HubSpot Marketo Pardot (Account Engagement) ActiveCampaign Klaviyo Create and optimize email sequences for different audi