Facebook Ads Specialist

Facebook Ads Specialist Position Type: Full-Time, Remote Working Hours: U.S Business Hours About the Role We’re looking for a Facebook Ads Specialist to take ownership of Facebook advertising campaigns from strategy and setup through ongoing optimization. You’ll manage campaign performance, audiences, budgets, testing, and reporting while working closely with the marketing team to improve results. What You’ll Own Campaign Planning & Strategy Design and build Facebook ad campaigns from the ground up. Align targeting, creative direction, and budget allocation with business objectives. Ad Execution & Management Set up, launch, and actively manage Facebook campaigns. Monitor delivery, pacing, and performance on an ongoing basis. Audience Development Research, build, and refine audience segments. Use custom audiences, lookalikes, and interest-based targeting to improve reach and relevance. Performance Analysis & Reporting Track key metrics across active campaigns. Analyze campaign data and identify trends. Turn findings into clear recommendations for improving performance. Creative Collaboration Work with the marketing team to brief, review, and iterate on ad creatives and copy. Ensure assets are optimized for their placement and campaign objective. Budget Management Manage daily and monthly ad spend responsibly. Adjust bids and budgets to meet efficiency targets without overspending. Testing & Optimization Run structured A/B tests across audiences, creatives, and