Digital Marketing Specialist - Email, Paid Media & Lead Generation | Rem

Digital Marketing Specialist – Email, Paid Media & Lead Generation | Remote Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role At Pavago , one of our clients is hiring a Digital Marketing Specialist to execute multi-channel campaigns that generate leads, improve conversions, and drive measurable business growth. This is a hands-on role spanning email marketing, paid advertising, social media, landing pages, marketing automation, and analytics . You’ll work closely with sales to improve lead quality and campaign performance. What You’ll Do Plan, launch, and optimize digital marketing campaigns Manage email marketing and lead-nurture campaigns Support paid search and paid social campaigns Create and optimize landing pages and campaign assets Coordinate content across social media channels Maintain marketing automation workflows Monitor website traffic, leads, and conversion performance Analyze campaign results and recommend improvements Collaborate with sales to improve lead quality and conversion Test messaging, campaigns, and funnels to improve performance Requirements 2+ years of digital marketing experience Hands-on experience with: Email marketing Social media Paid advertising Digital analytics Familiarity with Google Analytics and marketing automation tools Strong understanding of lead generation and conversion funnels Strong analytical and copywriting skills Comfortable tracking campaign performance and making data-driven improvements