Digital Marketing Specialist

Digital Marketing Specialist (Google Ads, SEO & Social Media) – Remote | U.S. Hours Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role At Pavago , one of our clients is hiring a hands-on Digital Marketing Specialist to manage and optimize digital marketing initiatives across Google Ads, SEO, and social media . This is an execution-focused role for someone who enjoys: Optimizing Google Ads and paid search campaigns Improving organic traffic and SEO visibility Growing social media engagement Analyzing marketing performance data Testing campaigns to improve conversions Scaling lead generation efficiently You’ll have direct ownership over paid advertising, organic search, social media engagement, analytics, and ongoing campaign optimization. If you enjoy improving CTR, CPC, CPA, ROAS, traffic, engagement, and conversions , this role is a strong fit. What You’ll Own Google Ads & Paid Search – Primary Focus Build, manage, and optimize Google Ads campaigns across: Search Display Remarketing Performance Max (PMax) Manage campaign execution, including: Keyword research Audience targeting Campaign and ad group structure Budget allocation Bidding strategies Campaign scaling Write and test: Headlines Ad copy CTAs Creative variations Continuously monitor and optimize: CPC CTR CPA Conversions ROAS Identify performance gaps and implement data-backed improvements to increase campaign efficiency. SEO & Organic Growth Conduct keyword and competitor r