Digital Marketing Specialist

Digital Marketing Specialist Google Ads | SEO | Social Media | Performance Marketing | Remote Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role At Pavago , one of our clients is hiring a hands-on and performance-driven Digital Marketing Specialist to manage and optimize digital marketing campaigns across Google Ads, SEO, social media, and performance reporting. This is an execution-focused role where you’ll directly impact traffic growth, lead generation, audience engagement, and marketing performance across paid and organic channels. You’ll own campaign execution, optimize performance using data-driven insights, and continuously identify opportunities to improve visibility, conversions, and return on investment. If you’re passionate about Google Ads, SEO, social media, and performance marketing, this role offers the opportunity to make a measurable impact within a growing organization. What You’ll Own Google Ads & Paid Search (Primary Focus) Manage and optimize Google Ads campaigns across Search, Display, and Remarketing. Conduct keyword research, audience targeting, competitor analysis, and campaign structuring. Write and test high-converting ad copy, headlines, and calls-to-action. Optimize campaign performance by improving CPC, CTR, CPA, ROAS, conversion rates, and quality scores. Manage campaign budgets, bidding strategies, and performance pacing. Identify opportunities to improve campaign scalability and lead generation. SEO & Or