Digital Marketing / Performance Marketing Manager

Digital Marketing / Performance Marketing Manager – Paid Media & Growth | Remote Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role At Pavago , one of our clients is hiring a Digital Marketing / Performance Marketing Manager to plan, execute, and optimize performance-driven digital campaigns that generate leads, customers, and measurable revenue. This is a hands-on, data-driven role for someone who understands how to turn advertising budgets into business results. You’ll manage paid campaigns, analyze performance, improve conversion efficiency, and continuously test audiences, creatives, messaging, and channels. You’ll be accountable for metrics such as CPL, CAC, ROAS, conversion rates, and revenue impact — not just clicks and impressions. What You’ll Own Paid Media & Campaign Management Plan, launch, manage, and optimize digital advertising campaigns Manage paid media across platforms such as: Google Ads Meta Ads LinkedIn Ads Other relevant performance marketing channels Monitor campaign budgets, pacing, and overall performance Adjust targeting, bids, budgets, and campaign structures based on results Ensure campaigns remain aligned with lead generation and revenue goals Performance Analysis & Optimization Track and analyze key performance metrics, including: Cost per Lead (CPL) Customer Acquisition Cost (CAC) Return on Ad Spend (ROAS) Conversion Rate Cost per Acquisition (CPA) Identify underperforming campaigns and diagnose potenti